[NEWS] – Enhancing the brand value of Vietnamese products in the export market

As a country with many leading export products in the world, Vietnam does not have many products when distributing in export markets that are branded with Vietnamese enterprises. What do Vietnamese products need to do to position their brands, and build a foothold in the export market...?

EXPORT A LOT BUT FEW PEOPLE KNOW

In the past four years, Vietnam’s national brand has continuously been among the world’s strongest brands.

According to the announcement of Brand Finance (the world’s leading brand valuation company), in 2022, Vietnam’s national brand will be valued at 431 billion USD (in 2021 it will be 388 billion USD), ranked 32nd (up 1 place) compared to 2021) in the list of top 100 world strong brands, with the brand strength index (BSI) reaching 56.7 and ranking A.

Mr. Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), once affirmed that when a country has many businesses with strong brands, it will be an important foundation for raising the nation’s brand.

When the national brand is elevated in the international market, it will create a guarantee of product reputation and quality, thereby improving the competitiveness of enterprises in exporting goods.

Vietnam is famous for its export market share of rice, coffee, and textiles... among the top in the world; followed by high-value products such as wood products, seafood, pepper, cashew nuts, vegetables, rubber, etc. also contributed greatly to the total export value of our country’s goods.

According to the Ministry of Industry and Trade, many businesses are currently facing difficulties in building their brands abroad. The reason is that companies are not aware of the importance of brand development.

Businesses often focus on increasing productivity and product quality, so awareness of the role of brand development is often not properly cared for and takes a lot of time to focus on.

In addition, small-scale production, food safety, quality issues, processing capacity as well as participation in the global value chain of enterprises are still limited.

Moreover, businesses have not paid attention to intellectual property protection, so many famous Vietnamese trademarks are taken advantage of by foreign enterprises, or when they go to foreign markets, they have been registered by competitors. sign lost.

CREATE TRUST WITH BRAND PRESTIGE

Vietnam’s export turnover is increasing, the branding is more and more important. Therefore, it is necessary to build a brand strategy, combining building, protecting, and promoting the brand.

Branding for products is not only the task of enterprises but must be done on a national scale. To create sustainable value, agricultural product brands need to be associated with geographical indications bearing national and local images, thereby creating differentiation and enhancing brand value for products.

In order to help Vietnamese enterprises easily handle difficulties when entering the international market, as well as bring sustainable values ​​of Vietnamese brands globally, Indochina Holding offers a connection service on trade promotion. . With a team of experts with many years of experience, we have worked and supported many domestic business partners. Which, Indochina Holdings Company supported Ngon Nhat Rice Company to successfully export ST25 rice to the US market.

(Source: Collector)